Step 4: Building Great Navigational Structure

navigational structure ideas
Have you ever plugged in an address in a GPS and found that it has taken you down some dark alley - out of which you have no idea to find a way out? You frantically search for your location, while you wish you had one of those signs that states "you are here."  Well, you guessed it- you don't want to do that to your site visitors. Remember- you are building an audience!

A website is built around its navigational structure. It's almost impossible to start designing  until you have organized your content and chosen a good way to present it. If you choose Micron.492 to design your website, it will come with ease,  because I will do it for you or alongside you. Either way - you make the final decisions, so keep reading. 

All Navigational Stucture not only needs to be well organized, but more than ever before, must also be written for Google Search Engines. I will ensure that the title of your pages, link names, and alias names  have proper keywords for a Google Search rankings. Building your site according to SEO Good Practices will be top priority for me while still keeping your site user friendly and informational. If your website is not written for Google Search Engines, you run the risk of never being found by your Target Audience.  Be sure to build a well organized navigation that is written for your target audience. Up-to-date Google Ranking Factors encure the CORRECT audience finds you. For example, you do not want people searching for childrens sports clothing to find a website for childrens after school sports activities.   Keyword research and proper SEO is one of the largest high returns for marketing and website construction. But be assured SEO is NOT a one time investment, it is a long term plan. If your budget allows, I will do critical, well done, keyword research which will position your website in Google.  (view my Master Certification Course Certificate for SEO/SEM)  

Ready with your Navigation? One of the hardest decisions to make is concerning home page content and design. You will want to ask, 'How do I want to capture my audience, how can I stand out better than the rest?'. Jakob Nielson, one of the premier usability web experts has written a great article entitled 113 Design Guidelines for Homepage usability. One of his most imporant points is to be sure to convey the value of your site to your audience on the home page,  they need to see what sets you apart from your competitors. You also have about three seconds to capture your website visitors. 

So first, design the home page as different than the rest- pick out your most valuable assets and let it draw your audience in to the rest of your site.  Now you're well on your way. It is time to structure your main content , then your secondary content (your main navbars) and outline your subheadings. I will risk sounding like your high school teacher here- but get out your note cards and place each of your main topics out in front- and start sorting your subheadings!  Write outlines, use notecards, idea boards, anything that you can find that helps you organize data and content- especially if your site is big. Do you like Excel and endless spreadsheets?- Then use them- point arrows where people will click from one set of conent to the other, imagine yourself the user and design for good usability. One rule- only use that back button one time at the very most- I (as your visitor) don't want to end up in that back alley wishing I had a GPS that tells me "you are here". I want your website to do that! 

Look forward to building with you or seeing that end product! Contact me  

Creating highly functional semi-custom websites which are

customer focused, data driven, and beautifully designed. 


I can digitally portray your company's core values, mission and vision so that it is alligns with the overall marketing strategy,  attracts a larger audience, is targeted to your niche market and increases customers.