Analytics research is at the very core of successful website creation and competitor analysis research is not excluded. You must know your competition as well as how to differentiate yourself in the spectrum of competition if you are going to soar at building an audience. Let your unique qualifications be the prism that separates and displays your colors on the web.
2 steps you can take for competitor analysis research:
- A. Stay one step ahead. Analyze your competitor's websites.
- What are they offering?
- How are they presenting themselves to their audience?
- What links do they have?
- What form of media do they use to convey their message? What social sites are they on and what blogs do they write
- B. Distinguish yourself.
Analyze your competitors' content, their language, their search keywords and how they produce content. You will want to use the same language, you will want to solve problems better.
Take time to do this well. Interview and survey your customers - Get creative. You are well on your way to creating a great website.