In my previous post, I listed 5 steps to web design that reaches your target audience. Today I want to elaborate on the first.
If you haven't already done so, sit down, take a deep breath, get a paper and pen and ask yourself a few questions- What do I really want? What are my mission and vision? If I could name 4 things that I want conveyed on the web, what would they be? When people come to my site, if I want them to have a good feel for my company- what is the emotion and thought that I want them to walk away with?
If you don’t think through these things than you run the risk of placing a website up on the web that in the end, will not meet your needs, nor build the audience that you really need. And think about it, that is your purpose.