5 Steps to a Website Design that Builds an Audience

www-2So you are ready to build a website and think that creating one yourself will keep more money in your pocket, right? After-all, you are a tech saavy business owner who started your business and knows exactly how to get things done. Maybe the email blast you just opened this morning claims it can get the job done for $200 or $5000 depending on the size of your business, and in the matter of two minutes you are caught up in the ‘race to the bottom’ (bottom price -that is)  and you think to yourself ‘why pay?’  If you do choose to 'do-it-yourself' or choose me, this is the process which I suggest you use to build your website. Most good web designers use a process, and your final product will be MUCH better if you do too! 


The WebStyle Guide website states:

Developing a large web site is a process that may have far-reaching budgetary, personnel, and public relations consequences for an organization, both during the development of the site and long after its deployment. Too many web sites begin life as ad hoc efforts, created by small interest groups working in isolation from their peers elsewhere in the organization and without fully considering the site’s goals within the context of the organization’s overall mission. The result of poorly planned, hasty development efforts often is an “orphan site,” starved of resources and attention


Stop a minute and ask yourself if you would build a large building with the lowest price bid without looking into the quality of the architectural firm . Of course you wouldn’t. 

Placing a site on the web for as little payment as possible might seem good, but in the end, might cause a loss in profit.

So if you choose to do it yourself, or if you ask a firm to help you- here are the main steps which all good web designers go through to get your site up- but with profit.

 Document your vision and mission


  Research your audience, build Audience Profiles or Persona's


 Analyze your competitors


 Build the perfect Navigational Structure


Build Site, Launch and Evaluate Website

I will elaborate on these in further blogs. If you take the time to go through these steps, it will be well worth your time.

Creating highly functional semi-custom websites which are

customer focused, data driven, and beautifully designed. 


I can digitally portray your company's core values, mission and vision so that it is alligns with the overall marketing strategy,  attracts a larger audience, is targeted to your niche market and increases customers.